Digital Marketing & SEO Specialist

We are looking for a Full-time Digital Marketing & SEO Specialist. This individual will work with a team of marketers to perform audits, analysis, and management of SEO and digital marketing for our clients.

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Uses strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user and/or sales funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience executing paid social media campaigns
• Knowledge of video and picture editing software such as Adobe After Effects/Photoshop
• Must be able to juggle multiple projects at the same time
• High attention to detail
• Full understanding of all social media platforms
• Problem-solving skills
• Knowledge of content management systems

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user/sales funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Moz, Mangools, Ahrefs, SEMRush, etc.)
• Working knowledge of ad serving tools and setting up campaigns on native platforms including Google Ads, Facebook/Instagram Ads, Bing Ads, and LinkedIn Ads
• Advanced knowledge of Google Tag Manager

Google Ad certification required

• Bonus opportunities
• Work-from-home options
• Healthcare insurance (Employer pays half of employee’s Healthcare)
• Vision insurance
• Dental insurance
• Group Life insurance
• Short-term Disability insurance
• Continuing Education Budget
• 12+ days paid holidays (Including a week or more shutdown at the end of the year)
• Paid vacation, sick time, and bereavement time
• Collaborative and team-oriented work environment
• Quarterly Team Outings